Everything is Going to be OK is a digital interactive zine by digital artist and game maker Natalie Lawhead that uses animation, drawings, and a video game format to explore themes of mental health and recovery.
Before viewers have even downloaded the game, Lawhead sets up an interactive homepage where users can leave comments, an artist statement that outlines her mission, and an updating log of changes she’s made to the site. Her intended audience, she says, is anyone who might relate to her own journey with mental health, particularly those who find solace in online communities and through digital art.
This initial site provides crucial background information for the project and allows space for external voices, rather than simply making viewers download and play a game alone. Lawhead gives context for the zine’s dark humor and abstract storyline, encouraging viewers to see it as equal parts zine, game, and fantasy narrative. The zine itself follows a rabbit-like character who learns to survive despite abstract and gruesome trials.
This layout makes sense for the intended audience, grabbing attention with it’s retro design, flashing colors, and shifting text. Resembling the disorder of a Myspace or Tumblr page, it becomes instantly recognizable as something creative and non-professional, appealing to younger generations who were raised on internet games.
The site adheres to Williams’s principles of proximity and repetition. Fonts, colors, and images are consistent throughout, helping to build a theme that will continue in the downloadable part of the zine. Likewise, related elements are grouped together on the page, with clear distinctions between the comments section, the log, and the expository text.
While it’s chaotic design helps set the tone for the zine, the site departs from Williams’s principles of contrast and alignment. Elements of the page like the flames at the bottom of the screen grab attention with unnecessary movement. Font sizes and colors repeat without much variation or white space, and coupled with sporadic animation of the text, this makes reading the page somewhat difficult and distracting.
To improve this design, I would suggest cleaning up the page and making sure that every movement, graphic, and color serves a deliberate purpose rather than making a deliberately extravagant and chaotic tone. More blank space on the page and a stronger contrast between colors and fonts would improve overall design.
I’d like to incorporate a similar combination of art and animated text to our project, using images to tell a story rather than forcing viewers to sift through heavy background information. I also like the idea of a comments section and a preface to the project that allows complete transparency between viewer and creator.