- Kayla Corbin – Assistant Director for Marketing and Events at Davidson’s Center for Career Development
- Share our project? Yes. Kayla Corbin is an on-campus resource with expertise in marketing and who is readily available to students through appointment. As such, she is a great first step to discuss how our project fits within the current field of marketing. We have already met with her to discuss our content, and will meet with her again to discuss how we can publicize our website.
- Dr. Brian Eiler – Assistant Professor of Psychology at Davidson College
- Share our project? Yes. Dr. Eiler has a background in social psychology and consumer engagement. We have already met with him for guidance towards relevant research in consumer behavior and its effects on social interaction. Dr. Eiler will be the mentor for Marion’s Senior Thesis in this area, namely studying parent consumer behavior towards gendered products.
- Dr. Jessica Good – Assistant Professor of Psychology at Davidson College
- Share our project? Yes. Dr. Good has expertise in stereotyping, social identities, and self-evaluations. We have met with her to discuss how our project fits within the current research studying the effects of stereotyping children’s products. She was able to direct us towards several relevant studies published in 2020.
- Christopher Emond – Marketing Professional in the Davidson Career Advisor Network
- Share our project? Yes. Chistopher Emond is a Davidson alumnus with experience working in both marketing agencies and with specific brands. His profile on DCAN states that he is “passionate about finding unique ways for brands to evolve.” We believe that his passion for evolution in marketing will make him a great connection for our project that argues for a revolution in marketing practices. We hope to meet with Mr. Emond while in the prototype stage in order to present something tangible that he can share with his marketing connections. This will bring the conversation to the marketing professionals. As he is a mentor through DCAN, it will be far easier to schedule a meeting through this network than to reach out to others in the field directly. We would also be interested in conducting an interview to learn his perspective on gendered toy marketing.
- Meredith Tutterow – Marketing Professional in the Davidson Career Advisor Network
- Share our project? Yes. Meredith Tutterow is another Davidson alumnus who graduated Davidson to later earn her MBA and become a marketing manager. Like with Mr. Emond, we hope to meet with her in the prototype stage so that we have a shareable, engaging format for our content. Through our meeting with Mrs. Tutterow on DCAN, we aim to conduct an interview on her perspective of the content and to place our project within new spheres of marketing professionals.
Twitter : @toydebate
By curating social media that establishes legitimacy to our project and goals, we will be able to reach out to other platforms with accounts that demonstrate our message and who we are. Social media accounts will also make our content more shareable, allowing viewers to share our project with their circles. We hope to expand our network through social media and through others sharing our work with their connections. In this way, we will reach our ultimate goal which is to spark dialogue about gendered toy marketing and its effects.
- We will establish a legitimate and trustworthy identity on Instagram and Twitter by displaying accurate and professional information with the link to our website and our contact information freely available. We will also post regularly and engage with our audience by posing questions and responding to comments.
- We establish credibility on our platforms by linking ourselves to Davidson College as students. Both platforms will show biographies of the authors (us) which will include the fact that we are both Davidson students, psychology majors, and have studied relevant work through our classes. We will provide profile photos of ourselves to link the project with both a face and a name, and will link social media to the main website where viewers can find more information. Finally, we will establish credibility by engaging with pages that have similar or relevant topics covered by following them.
Hashtags to use that are associated with our project’s work: #LetToysbeToys, #DavidsonCollege, #ToyDebate, #genderedtoys, #genderedmarketing, #morealikethandifferent, #smashingstereotypes, #samechilddifferentinterests
- In order to join relevant conversations we are making sure to post relevant information and follow pages that are relevant to our interests. In that way we engage in relevant posts and conversations, and others can identify our work to engage with us. We can also take advantage of the Instagram story trend, where people post and tag 3 others to post the same content. In this way, we can broaden our network and build conversation.
- We have found many relevant and similar groups/pages that go along with our topic, many of which we have found by locating a few accounts and identifying other relevant accounts that they follow. We are following these pages and engaging with their posts on instagram and twitter. We have been and will continue to retweet relevant information on twitter and like posts on instagram. We will engage with posts on Instagram that we find highly relevant by reposting them as stories on Instagram as well. There are also relevant hashtags available and being used that relate to our topic, such as #lettoysbetoys. It will be helpful for us to engage with these hashtags by using them in posts and following and commenting on posts that use them as well.
Relevant Social Media Accounts to Connect and Engage With:
- @beyondpinkandblue is a Women and Gender Studies project by students from University of Alberta with a similar agenda: to highlight gender neutral clothing and toy options. We can connect with this account to share insights and hopefully learn of new applications/directions for our project.
- @LetToysBeToys is a UK-based program that aims to end the gendering of toys. By connecting over social media, we can develop an international dialogue and agenda.
- @thinkorblue is a feminist parenting resource that focuses on gender equality. We believe our project and findings could be shared to parents through this Instagram platform to increase awareness for gender-neutral options.
The website is built on Marion’s webpage, as she is the last author to graduate. Thus, it can stay in this domain until she graduates in 2021. We hope to have a record of this work for our own portfolios/profiles to show employers, which can be accomplished by moving the site to digitalprojects.davidson.edu. This platform will also allow our work to remain within the Davidson digital community.
The site will remain live through 2021, as Marion will be continuing research in this area for her Senior Thesis and will feature her findings on the website. She will update the site with new research that she finds while developing her thesis work. This will be re-evaluated in May of 2021 as Marion completes her work.
An important aspect of our website and social media is the dialogue that it will spark surrounding gendered toy marketing. We hope to provide a space for this dialogue on our website, and so will be asking questions and allowing comments. This interactivity will require us to respond and engage with viewers. We plan to engage with website comments weekly through the semester, and biweekly after the semester’s end. We will also have a contact page giving our current contact information, where our audience can reach out to the site authors directly.
Pledged: MCM, AT