Digital Design

oas

Outreach and Sustainability Plan for Gendered Toy Marketing

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Outreach

Community Resources:

  1. Kayla Corbin – Assistant Director for Marketing and Events at Davidson’s Center for Career Development
    1. Share our project? Yes. Kayla Corbin is an on-campus resource with expertise in marketing and who is readily available to students through appointment. As such, she is a great first step to discuss how our project fits within the current field of marketing. We have already met with her to discuss our content, and will meet with her again to discuss how we can publicize our website.
  2. Dr. Brian Eiler – Assistant Professor of Psychology at Davidson College
    1. Share our project? Yes. Dr. Eiler has a background in social psychology and consumer engagement. We have already met with him for guidance towards relevant research in consumer behavior and its effects on social interaction. Dr. Eiler will be the mentor for Marion’s Senior Thesis in this area, namely studying parent consumer behavior towards gendered products. 
  3. Dr. Jessica Good – Assistant Professor of Psychology at Davidson College
    1. Share our project? Yes. Dr. Good has expertise in stereotyping, social identities, and self-evaluations. We have met with her to discuss how our project fits within the current research studying the effects of stereotyping children’s products. She was able to direct us towards several relevant studies published in 2020. 
  4. Christopher Emond – Marketing Professional in the Davidson Career Advisor Network
    1. Share our project? Yes. Chistopher Emond is a Davidson alumnus with experience working in both marketing agencies and with specific brands. His profile on DCAN states that he is “passionate about finding unique ways for brands to evolve.” We believe that his passion for evolution in marketing will make him a great connection for our project that argues for a revolution in marketing practices. We hope to meet with Mr. Emond while in the prototype stage in order to present something tangible that he can share with his marketing connections. This will bring the conversation to the marketing professionals. As he is a mentor through DCAN, it will be far easier to schedule a meeting through this network than to reach out to others in the field directly. We would also be interested in conducting an interview to learn his perspective on gendered toy marketing.
  5. Meredith Tutterow – Marketing Professional in the Davidson Career Advisor Network
    1. Share our project? Yes. Meredith Tutterow is another Davidson alumnus who graduated Davidson to later earn her MBA and become a marketing manager. Like with Mr. Emond, we hope to meet with her in the prototype stage so that we have a shareable, engaging format for our content. Through our meeting with Mrs. Tutterow on DCAN, we aim to conduct an interview on her perspective of the content and to place our project within new spheres of marketing professionals. 

Social Media

Twitter : @toydebate

Instagram: @genderedtoys

By curating social media that establishes legitimacy to our project and goals, we will be able to reach out to other platforms with accounts that demonstrate our message and who we are. Social media accounts will also make our content more shareable, allowing viewers to share our project with their circles. We hope to expand our network through social media and through others sharing our work with their connections. In this way, we will reach our ultimate goal which is to spark dialogue about gendered toy marketing and its effects.

  1. We will establish a legitimate and trustworthy identity  on Instagram and Twitter by displaying accurate and professional information with the link to our website and our contact information freely available. We will also post regularly and engage with our audience by posing questions and responding to comments. 
  1. We establish credibility on our platforms by linking ourselves to Davidson College as students. Both platforms will show biographies of the authors (us) which will include the fact that we are both Davidson students, psychology majors, and have studied relevant work through our classes. We will provide profile photos of ourselves to link the project with both a face and a name, and will link social media to the main website where viewers can find more information. Finally, we will establish credibility by engaging with pages that have similar or relevant topics covered by following them.  

Hashtags to use that are associated with our project’s work: #LetToysbeToys, #DavidsonCollege, #ToyDebate, #genderedtoys, #genderedmarketing, #morealikethandifferent, #smashingstereotypes, #samechilddifferentinterests

  1. In order to join relevant conversations we are making sure to post relevant information and follow pages that are relevant to our interests. In that way we engage in relevant posts and conversations, and others can identify our work to engage with us. We can also take advantage of the Instagram story trend, where people post and tag 3 others to post the same content. In this way, we can broaden our network and build conversation.
  1. We have found many relevant and similar groups/pages that go along with our topic, many of which we have found by locating a few accounts and identifying other relevant accounts that they follow. We are following these pages and engaging with their posts on instagram and twitter. We have been and will continue to retweet relevant information on twitter and like posts on instagram. We will engage with posts on Instagram that we find highly relevant by reposting them as stories on Instagram as well. There are also relevant hashtags available and being used that relate to our topic, such as #lettoysbetoys. It will be helpful for us to engage with these hashtags by using them in posts and following and commenting on posts that use them as well. 

Relevant Social Media Accounts to Connect and Engage With:

  1. @beyondpinkandblue is a Women and Gender Studies project by students from University of Alberta with a similar agenda: to highlight gender neutral clothing and toy options. We can connect with this account to share insights and hopefully learn of new applications/directions for our project. 
  2. @LetToysBeToys is a UK-based program that aims to end the gendering of toys. By connecting over social media, we can develop an international dialogue and agenda. 
  3. @thinkorblue is a feminist parenting resource that focuses on gender equality. We believe our project and findings could be shared to parents through this Instagram platform to increase awareness for gender-neutral options. 

Sustainability 

Sustainability Plan:

The website is built on Marion’s webpage, as she is the last author to graduate. Thus, it can stay in this domain until she graduates in 2021. We hope to have a record of this work for our own portfolios/profiles to show employers, which can be accomplished by moving the site to digitalprojects.davidson.edu. This platform will also allow our work to remain within the Davidson digital community. 

The site will remain live through 2021, as Marion will be continuing research in this area for her Senior Thesis and will feature her findings on the website. She will update the site with new research that she finds while developing her thesis work. This will be re-evaluated in May of 2021 as Marion completes her work. 

An important aspect of our website and social media is the dialogue that it will spark surrounding gendered toy marketing. We hope to provide a space for this dialogue on our website, and so will be asking questions and allowing comments. This interactivity will require us to respond and engage with viewers. We plan to engage with website comments weekly through the semester, and biweekly after the semester’s end. We will also have a contact page giving our current contact information, where our audience can reach out to the site authors directly.

Pledged: MCM, AT

Sustainability and Outreach Plan: Sustainable Fashion

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Sustainability and Outreach Plan

  • Outreach (2/9-2/29)
    • Contacts
      • Organic Dye Business
      • Sustainability Fashion Forum
      • Fashion Transparency Index
        • education@fashionrevolution.org
      • Wolf & Badger
      • Share to Wear
      • Make+Matter
        • https://www.shopmakeandmatter.com/
        • Project Summary
          • A digital project which will infuse the complexities of fashion sustainability to a visual aid for consumers 
        • Questions
          • How do you define sustainability in fashion?
          • How does your business support your definition of sustainability?
          • How do your customer’s value sustainability in your products?
          • As a business, how do you think sustainability interacts with your success?
          • What kind of impact do you want your business to have in shaping ideas of sustainability?
    • Social Media/Networking
      • How will you establish a legitimate / trustworthy identity from which to communicate and on which platforms? 
        • Through our association with an academic institution and through our connections to reputable sources as well as our agency to establish credibility in our interactions and providings
      • What signals are you using to establish your identity?
        • Your bio – Davidson student, listing relevant interests/knowledge, links to work you’ve done, links to your main website, hashtags that are associated with your topic.
        • What you share and say matters. What can you do to join relevant conversations? 
          • To associate and connect with relevant leaders in the conversation locally, nationally and internationally
          • To join in with leaders in the conversation on Davidson’s campus as well
      • How will you find relevant communities and networks on social media? Try and find one or two active, relevant groups. Start with specific accounts that you know of and look up who they are following and with whom they’re interacting. Are they using any relevant hashtags? If you cannot find any active groups related to your topic, use active DH groups/accounts.
        • We can research under topics and investigation of the social networks of leaders in our topic
        • @sharetowear
        • @fash_rev
        • @thesustainablefashionforum
        • @sustainablefashionalliance
        • @sustainableproject
  • Sustainability (2/9-2/29)
    • Whose account did you build the site on? How long can it stay there (what year does this person graduate)? Do you all want a record of this work for your own portfolio?  
      • The site will be built on a davidson domain which will provide a layer of credibility to our institution. 
      • Grace’s domain, Class of 2022
    • Sites that meet the following criteria can apply to be moved onto digitalprojects.davidson.edu. (Indicate if this is part of your plan.)
      • need to be moved off individual student and faculty domains
      • that have a possible collective or public audiences
      • that have a longer life than one semester or year
    • How long do you want the site to remain live? You can set a date to reassess.
      • We will reconsider around April 5th
        • Consider whether you intend for the site to be a resource to a community or communities. 
          • Many communities – sustainable fashion communities, college student communities, fashion consumer communities
    • Do you plan to continue actively using / updating the site or is it static at the end of the semester? 
      • Most of the information shouldn’t need to be updated, but will have access to update and change as necessary.
    • Do you have any plans for interactivity that require you to respond? How will you keep this going after the class has ended?
      • Interactivity can be achieved through contact with us through email and potential contact form. We hope to have a digital project that is available for reference and information with limited maintenance.

PLEGED, Grace & Maria

Outreach & Sustainability Plan for Epilogues Project

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Outreach:

Community Resources:

  1. Refugee Support Services
    • We have already reached out to RSS, a refugee resettlement agency in Charlotte, and we have not heard back. If we do, we would like them to help us connect with refugees in the Charlotte area. We plan to reach out to them over social media to look over our project and promote it because of their connections to refugees, and we will promote their program on our website.
  2. International House
    • We have contacted International House, a refugee resettlement and support agency in Charlotte, informed them of our project, and asked them to let individuals they work with who may be interested in participating know about the interviewing opportunity. We have not yet heard back. Whether or not we find participants through their organization, we will promote their organization on our website, send them a link to our project, and request for them to promote our project on their website or social media presence. 
  3. Dr. Joubin
    • Dr. Joubin has already given us advice for the project and has helped connect us to a Davidson student who we might be able to interview/who could connect us to other interviewees. We will share our project with her because she has already helped us and may provide more feedback as we go.
  4. A Davidson student/potential interviewee
    • We have been in touch with a student at Davidson via email and met with them to discuss the project on March 10th. They and their family are potential interviewees, and if we interview them, we will reach out after constructing the website to ensure their continued consent to being a part of our project. We have scheduled an interview with them over Zoom on April 13th. 
  5. Catholic Charities
    • We have emailed Catholic Charities, an organization encompassing several outreach programs including refugee support, and didn’t hear back. We reached out hoping that they might be able to put us in contact with refugees who may be interested in participating in our project. If they had replied, we would have worked with them and the contacts they provided throughout the project, and eventually emailed them a link to our completed site. We still plan to promote their organization on our website as a potential source for refugee readers.
  6. Our Bridge for Kids
    • We will reach out to Our Bridge either via social media or email. Our Bridge is a Charlotte-based organization that provides after school services for immigrant and refugee children and resources for parents. Although we will only consider individuals above age 18 to interview – and may not even consider additional interviewees – Our Bridge could still be an important link to other organizations who work with refugees in Charlotte. We may inform them of our project, and ask them to connect us with other organizations and individuals who may be interested in participating. Whether or not we find participants through their organization, we will send them a link to our project and request for them to promote our project on their website or social media presence. We will include information about their program on our website.
  7. Carolina Refugee Resettlement Agency
    • We will contact CRRA, a refugee resettlement agency in Charlotte, either via social media or email. We will inform the agency of our project and ask them to let individuals they work with who may be interested in participating know about the interviewing opportunity. Whether or not we find participants through their organization, we will promote their organization on our website, send them a link to our project and request for them to promote our project on their website or social media presence. 
  8. Make Welcome
    • We will contact Make Welcome, an organization in Charlotte which teaches refugee women sewing skills, inform them of our project, and – if we are still looking for interviewees – ask them to let individuals they work with who may be interested in participating know about the interviewing opportunity. Whether or not we find participants through their organization, we will promote their services on our website, send them a link to our project and request for them to promote our project on their website or social media presence.

Social Media:

We will reach out to different organizations, professors and potential interviewees via email. If email does not work and a number is provided, we may make phone calls as well. Most likely we will use social media only to market our website once it is up and running (if only in prototype form).

We will also give the organizations we connect with an opportunity to help us promote our project once our website is complete. We will send a link to our completed project along with a description that they can use to feature our project on their website or social media presence.  

Social media (Twitter):

  • Follow our community resources/refugee support agencies on twitter
    • International House – twitter
    • Our Bridge – twitter, facebook, instagram
    • RSS – facebook and twitter (links on bottom of their site)
    • Catholic Charities – twitter specifically for Charlotte
  • Provide a link to our website in our bio
  • Find and list relevant hashtags
  • Like and comment on posts by community resources/agencies
  • Ask community resources/agencies to share our project on their social media accounts

Sustainability:

  1. We will build the site on Annelise’s account, and it can remain there until May 2022 when she graduates. She will maintain the website.
    • By the end of the semester we will discuss moving the domain onto the digital projects site. That would be ideal, but if it does not happen it can stay on Annelise’s domain for the near future.
  2. This site will remain live until May 2022. We hope that it will be a community resource, in which case it would benefit others by remaining live.
  3. Annelise hopes to continue updating this site over the next couple of years, although it is hard to know for sure. We will gauge team interest/discuss plans for continuation by the end of the semester, depending on how far we get with the project.
  4. As of right now, we have a “contact us” or “feedback” form that viewers may respond to. Annelise will be in charge of responding to those comments, and she will check the website periodically to approve or respond to comments.

Outreach and Sustainability Plan

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How will I cultivate a network to find and share research?

  • Davidson Library Resources: research librarians such as Cara who helped me to find much of the information I am currently using for research
    • Sustainability: Since the book was originally discovered in the Davidson library, it remains an important facet of the project. Thus, I continue to be in conversation with the Davidson Library regarding the progress of the project and Cara and I briefly discussed the possibility of the library hosting a virtual event in which people could learn more about the “mystery” and the story behind the book. 
  • Shieff Family Resources: I am now in contact with Bill, Maxwell’s son. I met with him in person while in CA in the beginning of March and was introduced to a plethora of information and artifacts which will be crucial to my project. 
    • Sustainability: I have begun a continuing conversation with Bill regarding the importance of the research project and the future of the project/his archives on his father.
    • FIDM Museum, LA: Bill is currently in conversation with the museum about getting his archives of his father’s work entered into the permanent archives. I will likely have the opportunity to use my research to write a proposal to help argue for Maxwell’s legitimacy and importance as a historical figure, particularly within the fashion history of the LA-area.

I am establishing my own legitimate identity by using my status as a Davidson College senior to my advantage. For example, when reaching out to Bill I used LinkedIn as well as my official Davidson email address to prove that I was a student and a professional.

Since the website is being created as part of my Davidson Domain, I was concerned about what will happen to it once I graduate. I was told that I can keep paying for it on my own, which I intend to do since it will be important for me to be able to share the site/research project in future correspondences and include it in my resume. I will consider moving my project to Digitalprojects.davidson.edu so long as I still have access/editing rights. 

I want the final site to be alive for an indefinite period of time and I plan to continue updating the site post-graduation.

Outreach and Sustainability Plan for Project: Token

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Outreach and Sustainability Plan: Project: Token

Community Resources – in a couple of sentences describe the benefit of the collaboration.

Dr. Shireen Campbell | Chair of the English Department | The English Department could direct me toward financial resources for funding operations, scholarly resources about decolonial poetics, and effective models for community-based narrative work.  

Ms. Kristin Booher | Director of Civic Engagement & Bonner Scholars |The Center for Civic Engagement and the Bonner Scholars Program could provide campus and community wide channels for disseminating information and outreach.

Dre Domingue | Assistant Dean of Students for Diversity and Inclusion | The Center for Diversity and Inclusion, specifically the S.T.R.I.D.E. Program, could provide campus and community wide channels for disseminating information and outreach.

David Graham |Director of Student Health and Well-Being | The Center for Student Health and Well-Being would definitely provide 1) campus and community wide channels for disseminating information and outreach and 2) vital commentary about successfully using arts in health and wellness.

College Communications | College Communications shares the Davidson College story through a variety of communications platforms, including the college website, video, publications, social media and earned media. In terms of creating high-quality content it would be imperative to partner with Davidson College’s official media team!

Davidson Arts and Creative Engagement | The office of Davidson Arts and Creative Engagement (DACE) strives to integrate the arts into the daily lives of students, faculty and staff. The office supports and works closely with the departments who foster intellectual and artistic growth of the visual, performing and literary arts at Davidson College. Specifically, the office could provide funding and campus-wide channels for community outreach.

Professor Alan Michael Parker | Advisor of the FreeWord Poetry Group | FreeWord would act as the first collaboration with a student organization! A seamless relationship.

Ms. Jessica Cottle | Archives and Special Collection & JEC Advisory Council | Supported by the archival portion of the JEC Andrew W. Mellon Foundation grant, The JEC Advisory Council, composed of Davidson College students and recent alumni and led by the JEC Project Archivist, Jessica Cottle, was created in 2019 to document and publicize the ways in which students have engaged with and responded to historical and contemporary manifestations of injustice and inequality in Davidson and the surrounding area.

Project: Token will become a creative, digital archive and could be implemented into the Davidson College archives!

Dr. Laurian Bowles | Commission on Race & Slavery | In keeping with Davidson’s commitment to the quest for truth, the Commission on Race and Slavery will assist the college community in building a comprehensive understanding of the college’s own history, which is intertwined with the institution and legacies of slavery and the lives of enslaved persons. The Commission could provide great scholarly resources for Token’s framework for decolonial poetics. Alongside, of course, the community and campus-wide channels!

Mr. David Holthouser | Physical Plant | I would partner with Physical Plant in the creation of Token Walls.

Mr. Thomas Espenschied | Digital Media Specialist | Ms. Sundi Richard | Assistant Director for Digital Learning | Daniel Lynds | Instructional Designer | The Website!

Dean McCrae | Dean of Student’s Office | A beneficial endorsement.

President Quillen | President’s Office | Another beneficial endorsement.

Social Media

I will need to connect with all my Davidson community on social media. I need to begin circulating news about Davidson to Davidson. With my current trajectory, once I graduate a can shift to a more intentional focus on off-campus dialogue about tokenism. Right now I will do preliminary research about decolonial work being done on other campuses!

Sustainability

Project: Token will grow as a core program in the non-profit organization S.I.L.E.N.C.E. The project will grow according on where I’m employed after graduation. But regardless, I will begin planning sustainability as if I’m not going to be on Davidson College’s campus. My bare minimum will be slow but the project will still grow!

Outreach and Sustainability Plan: Intergenerational Mental Health

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Outreach

Community Resources

  1. Georgia Ringle – Davidson College Health Educator
    1. Share project? Yes; we already met with Georgia to discuss our project and get resource recommendations both on and off-campus. We think that our website could be a beneficial resource for the Davidson College Center for Student Health and Well-Being because they can direct students to it to learn more about the mental health benefits of intergenerational relationships and how to get involved with Adopt-A-Grandfriend.
  2. Jack Casey – President of Adopt-A-Grandfriend at Davidson College
    1. Share project? We believe that our website, once established, will be useful for this student organization, which is currently run by Jack Casey. The website will advertise future events and serve as a digital space to preserve memories. We plan to include student and senior testimonies that will encourage more students to participate in Adopt-A-Grandfriend at Davidson College.
  3. Kristi Multhaup, PhD – Davidson College Professor and Chair of Psychology
    1. Share project? Yes; Dr. Multhaup’s expertise and research surrounding cognitive aging will allow us to learn from a scholar and professor who knows about the subject and could provide us with further research to explore. In order to create the most accurate representative platform for intergenerational programming, her opinion may be a crucial part of how we connect scholarship to Adopt-A-Grandfriend. 
  4. Adopt-A-Grandfriend student participants at Davidson College
    1. Share project? Yes; the student participants are an integral part of our project because they can provide us with the personal narratives we want to collect and share on our website. In order to get their permission to share their stories, we have to inform them of our project and how the information they provide will be used. 
  5. Adopt-A-Grandfriend adult participants
    1. Share project? Yes; the adult participants are also an integral part of our project because we also want to collect narratives from them as well. As stated above, in order to get their permission to share their stories on our website, we have to let them know about our project and how the information they give us will be used. 

Social Media

We have facilitated communication with a couple of our sources via our Davidson College  emails, which connects us to a credible and noteworthy school.

To build upon our current Davidson network, we will utilize Facebook to find other intergenerational programs and professionals who study intergenerational programming. All three of our Facebook profiles are established as legitimate Davidson College students. We believe that this will come across as more trustworthy than trying to reach out to scholars via a newly made account that has no followers, nor previous posts.

We will also create an Instagram account for our project that informs followers about intergenerational programming benefits, promotes Adopt-A-Grandparent events and shares pictures from Adopt-A-Grandfriend. By following other Davidson College and local Instagram accounts, and hopefully receiving a follow-back request, we can establish legitimacy in the Davidson community. Our goal for this account is to create a convenient space that compels students to participate in the experience. Instagram has the ability to publicise the Adopt-A-Grandfriend experience in a more interactive and exciting way, through photos, as opposed to Facebook or other forms of social media. It is one of the most relevant digital platforms used by college students, and will allow for easy access to our website. Our profile bio will include information about the three of us, that we are Davidson College Seniors taking a digital design course, our collective interest in mental health, our project, our Instagram page’s purpose, and a link to our website.

Using Instagram as a way to connect with other relevant sources, will bring us into meaningful conversation directly with the organizations and individuals that work so closely to establish and publicise intergenerational programming around the world. Hashtags and locations on posts will also aid in the immediate relationship of these various programs. We aim to not only join, but to facilitate relevant conversations because we feel that we are able to contribute stories and information about intergenerational relationships that are not widely shared.

Some hashtags to consider: #intergenerational#grandfriend#grandparent#mentalhealth#studentactivities#elderlylove#studentengagement#DavidsonCollege #communityengagement #buildingcommunity #Davidsonservice #youthempowerment#belonging#agefriendly

Some relevant communities and people on social media:
1. Rep. Sara Innamorato – Representative of the 21st District in Pennsylvania
Her Instagram
Her Twitter
2. Intergenerational Connections – Facebook group that has an ongoing conversation about intergenerational programs and how to better connect young and old.
3. Erin L. Raffety ‘04 – Cultural anthropologist and Davidson College Alumna who wrote a dissertation on intergenerational approaches to Chinese child rearing.

Sustainability
We plan on building our site on Nicolette’s domain. As every individual on this team will be graduating in May, we anticipate switching the website over to the president of Adopt-A-Grandfriend, who will most likely be Jack Casey. We also plan to include the advisor of the organization to ensure that the website doesn’t get lost or become irrelevant after the students graduate or leave the program. Additionally, we would like to move our site to digitalprojects.davidson.edu, to ensure that our progress and information is kept on a platform that stays relevant and interactive within the Davidson-specific community.

Ideally we would like our site to exist alongside the Adopt-A-Grandfriend program so that the president and participants can use it and update it based on how the program develops. A reassessment of our website and its future potential with the Adopt-A-Grandfriend club will occur by May 5th, when our final project is due. We will ensure that there will be someone to pass on the administrative access.

We will allow our website’s viewers to post comments because it will further facilitate community and show that feedback and sharing other individual stories are appreciated. While we predict our Instagram profile will be updated more frequently, allowing viewers to comment on our website will help us identify what information needs clarification. Based on the comments, the website admins may need to respond. Therefore, whoever is the admin after us will take over this responsibility as well. We are going to share administrative access to the domain with whomever is in charge of the Adopt-A-Grandfriend program in the future so that they can take over the site duties and post updates, stories, and possibly the semester schedule for the club. This also includes sharing our Instagram with the site leader and ensuring that both elements of our project be kept up to date and share similar information.

PLEDGED: MS, NS, CE

Outreach and Sustainability Plan: Intergenerational Mental Health

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Outreach

Community Resources

  1. Georgia Ringle – Davidson College Health Educator
    1. Share project? Yes; we already met with Georgia to discuss our project and get resource recommendations both on and off-campus. We think that our website could be a beneficial resource for the Davidson College Center for Student Health and Well-Being because they can direct students to it to learn more about the mental health benefits of intergenerational relationships and how to get involved with Adopt-A-Grandfriend.
  2. Jack Casey – President of Adopt-A-Grandfriend at Davidson College
    1. Share project? We believe that our website, once established, will be useful for this student organization, which is currently run by Jack Casey. The website will advertise future events and serve as a digital space to preserve memories. We plan to include student and senior testimonies that will encourage more students to participate in Adopt-A-Grandfriend at Davidson College.
  3. Kristi Multhaup, Ph.D. – Davidson College Professor and Chair of Psychology
    1. Share project? Yes; Dr. Multhaup’s expertise and research surrounding cognitive aging will allow us to learn from a scholar and professor who knows about the subject and could provide us with further research to explore. In order to create the most accurate representative platform for intergenerational programming, her opinion may be a crucial part of how we connect scholarship to Adopt-A-Grandfriend. 
  4. Adopt-A-Grandfriend student participants at Davidson College
    1. Share project? Yes; the student participants are an integral part of our project because they can provide us with the personal narratives we want to collect and share on our website. In order to get their permission to share their stories, we have to inform them of our project and how the information they provide will be used. 
  5. Adopt-A-Grandfriend adult participants
    1. Share project? Yes; the adult participants are also an integral part of our project because we also want to collect narratives from them as well. As stated above, in order to get their permission to share their stories on our website, we have to let them know about our project and how the information they give us will be used. 

Social Media

We have facilitated communication with a couple of our sources via our Davidson College emails, which connects us to a credible and noteworthy school.

To build upon our current Davidson network, we will utilize Facebook to find other intergenerational programs and professionals who study intergenerational programming. All three of our Facebook profiles are established as legitimate Davidson College students. We believe that this will come across as more trustworthy than trying to reach out to scholars via a newly made account that has no followers, nor previous posts.

We will also create an Instagram account for our project that informs followers about intergenerational programming benefits, promotes Adopt-A-Grandparent events and shares pictures from Adopt-A-Grandfriend. By following other Davidson College and local Instagram accounts, and hopefully receiving a follow-back request, we can establish legitimacy in the Davidson community. Our goal for this account is to create a convenient space that compels students to participate in the experience. Instagram has the ability to publicize the Adopt-A-Grandfriend experience in a more interactive and exciting way, through photos, as opposed to Facebook or other forms of social media. It is one of the most relevant digital platforms used by college students and will allow for easy access to our website. Our profile bio will include information about the three of us, that we are Davidson College Seniors taking a digital design course, our collective interest in mental health, our project, our Instagram page’s purpose, and a link to our website.

Using Instagram as a way to connect with other relevant sources, will bring us into meaningful conversation directly with the organizations and individuals that work so closely to establish and publicize intergenerational programming around the world. Hashtags and locations on posts will also aid in the immediate relationship between these various programs. We aim to not only join but to facilitate relevant conversations because we feel that we are able to contribute stories and information about intergenerational relationships that are not widely shared.

Some hashtags to consider: #intergenerational#grandfriend#grandparent#mentalhealth#studentactivities#elderlylove#studentengagement#DavidsonCollege #communityengagement #buildingcommunity #Davidsonservice #youthempowerment#belonging#agefriendly

Some relevant communities and people on social media:
1. Rep. Sara Innamorato – Representative of the 21st District in Pennsylvania
Her Instagram
Her Twitter
2. Intergenerational Connections – Facebook group that has an ongoing conversation about intergenerational programs and how to better connect young and old.
3. Erin L. Raffety ‘04 – Cultural anthropologist and Davidson College Alumna who wrote a dissertation on intergenerational approaches to Chinese child-rearing.

Sustainability
We plan on building our site on Nicolette’s domain. As every individual on this team will be graduating in May, we anticipate switching the website over to the president of Adopt-A-Grandfriend, who will most likely be Jack Casey. We also plan to include the advisor of the organization to ensure that the website doesn’t get lost or become irrelevant after the students graduate or leave the program. Additionally, we would like to move our site to digitalprojects.davidson.edu, to ensure that our progress and information is kept on a platform that stays relevant and interactive within the Davidson-specific community.

Ideally, we would like our site to exist alongside the Adopt-A-Grandfriend program so that the president and participants can use it and update it based on how the program develops. A reassessment of our website and its future potential with the Adopt-A-Grandfriend club will occur by May 5th, when our final project is due. We will ensure that there will be someone to pass on the administrative access.

We will allow our website’s viewers to post comments because it will further facilitate community and show that feedback and sharing other individual stories are appreciated. While we predict our Instagram profile will be updated more frequently, allowing viewers to comment on our website will help us identify what information needs clarification. Based on the comments, the website admins may need to respond. Therefore, whoever is the admin after us will take over this responsibility as well. We are going to share administrative access to the domain with whoever is in charge of the Adopt-A-Grandfriend program in the future so that they can take over the site duties and post updates, stories, and possibly the semester schedule for the club. This also includes sharing our Instagram with the site leader and ensuring that both elements of our project be kept up to date and share similar information.

PLEDGED: MS, NS, CE

Outreach and Sustainability Plan: Intergenerational Mental Health

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Outreach

Community Resources:

  1. Georgia Ringle – Davidson College Health Educator
    1. Share project? Yes; we already met with Georgia to discuss our project and get resource recommendations both on and off-campus. We think that our website could be a beneficial resource for the Davidson College Center for Student Health and Well-Being because they can direct students to it to learn more about the mental health benefits of intergenerational relationships and how to get involved with Adopt-A-Grandfriend.
  2. Jack Casey – President of Adopt-A-Grandfriend at Davidson College
    1. Share project? We believe that our website, once established, will be useful for this student organization, which is currently run by Jack Casey. The website will advertise future events and serve as a digital space to preserve memories. We plan to include student and senior testimonies that will encourage more students to participate in Adopt-A-Grandfriend at Davidson College.
  3. Kristi Multhaup, PhD – Davidson College Professor and Chair of Psychology
    1. Share project? Yes; Dr. Multhaup’s expertise and research surrounding cognitive aging will allow us to learn from a scholar and professor who knows about the subject and could provide us with further research to explore. In order to create the most accurate representative platform for intergenerational programming, her opinion may be a crucial part of how we connect scholarship to Adopt-A-Grandfriend. 
  4. Adopt-A-Grandfriend student participants at Davidson College
    1. Share project? Yes; the student participants are an integral part of our project because they can provide us with the personal narratives we want to collect and share on our website. In order to get their permission to share their stories, we have to inform them of our project and how the information they provide will be used. 
  5. Adopt-A-Grandfriend adult participants
    1. Share project? Yes; the adult participants are also an integral part of our project because we also want to collect narratives from them as well. As stated above, in order to get their permission to share their stories on our website, we have to let them know about our project and how the information they give us will be used. 

Social Media

We have facilitated communication with a couple of our sources via our Davidson College  emails, which connects us to a credible and noteworthy school.

To build upon our current Davidson network, we will utilize Facebook to find other intergenerational programs and professionals who study intergenerational programming. All three of our Facebook profiles are established as legitimate Davidson College students. We believe that this will come across as more trustworthy than trying to reach out to scholars via a newly made account that has no followers, nor previous posts.

We will also create an Instagram account for our project that informs followers about intergenerational programming benefits, promotes Adopt-A-Grandparent events and shares pictures from Adopt-A-Grandfriend. By following other Davidson College and local Instagram accounts, and hopefully receiving a follow-back request, we can establish legitimacy in the Davidson community. Our goal for this account is to create a convenient space that compels students to participate in the experience. Instagram has the ability to publicise the Adopt-A-Grandfriend experience in a more interactive and exciting way, through photos, as opposed to Facebook or other forms of social media. It is one of the most relevant digital platforms used by college students, and will allow for easy access to our website. Our profile bio will include information about the three of us, that we are Davidson College Seniors taking a digital design course, our collective interest in mental health, our project, our Instagram page’s purpose, and a link to our website.

Using Instagram as a way to connect with other relevant sources, will bring us into meaningful conversation directly with the organizations and individuals that work so closely to establish and publicise intergenerational programming around the world. Hashtags and locations on posts will also aid in the immediate relationship of these various programs. We aim to not only join, but to facilitate relevant conversations because we feel that we are able to contribute stories and information about intergenerational relationships that are not widely shared.

Some hashtags to consider: #intergenerational#grandfriend#grandparent#mentalhealth#studentactivities#elderlylove#studentengagement#DavidsonCollege #communityengagement #buildingcommunity #Davidsonservice #youthempowerment#belonging#agefriendly

Some relevant communities and people on social media:
1. Rep. Sara Innamorato – Representative of the 21st District in Pennsylvania
Her Instagram
Her Twitter
2. Intergenerational Connections – Facebook group that has an ongoing conversation about intergenerational programs and how to better connect young and old.
3. Erin L. Raffety ‘04 – Cultural anthropologist and Davidson College Alumna who wrote a dissertation on intergenerational approaches to Chinese child rearing.

Sustainability

We plan on building our site on Nicolette’s domain. As every individual on this team will be graduating in May, we anticipate switching the website over to the president of Adopt-A-Grandfriend, who will most likely be Jack Casey. We also plan to include the advisor of the organization to ensure that the website doesn’t get lost or become irrelevant after the students graduate or leave the program. Additionally, we would like to move our site to digitalprojects.davidson.edu, to ensure that our progress and information is kept on a platform that stays relevant and interactive within the Davidson-specific community.

Ideally we would like our site to exist alongside the Adopt-A-Grandfriend program so that the president and participants can use it and update it based on how the program develops. A reassessment of our website and its future potential with the Adopt-A-Grandfriend club will occur by May 5th, when our final project is due. We will ensure that there will be someone to pass on the administrative access.

We will allow our website’s viewers to post comments because it will further facilitate community and show that feedback and sharing other individual stories are appreciated. While we predict our Instagram profile will be updated more frequently, allowing viewers to comment on our website will help us identify what information needs clarification. Based on the comments, the website admins may need to respond. Therefore, whoever is the admin after us will take over this responsibility as well. We are going to share administrative access to the domain with whomever is in charge of the Adopt-A-Grandfriend program in the future so that they can take over the site duties and post updates, stories, and possibly the semester schedule for the club. This also includes sharing our Instagram with the site leader and ensuring that both elements of our project be kept up to date and share similar information.

PLEDGED: MS, NS, CE

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