The wireframe on the right is out main page and the one on the right is our infographic page. On the first page you have our interactive element, which will show a narrative of the creation of clothing below it as a guide to the map. the top of the page will have the menu to navigate the rest of the site. Our infographic will give a visually interesting and simplistic way to interpret all of the research we have done/will do.
Title Page: Title and brief description of the project with three questions that link to either the history of gendered toy marketing, the implications that it has on child development and proliferating gender stereotypes, and the future of toy marketing/what can be done. There is a dashboard overhead that can be used to get to any page on the site.
History: A timeline of toy campaigns through the years is formatted as a collage of images (once an image is clicked on, more information is given about its producer and year made). As one continues scrolling, text summarizes patterns found in campaigns through the years, citing secondary sources that have analyzed this. Next, there is a timeline that compares major toy campaigns with products marketed to adults and compares the gender stereotypes underlined in each. A link beneath this timeline asks: what do toy ads look like today?
This links the reader to “Top Selling Toy Companies and their Top Campaigns” which lists major companies in a visually pleasing way next to a video of their campaign. Next, the reader is shown the top-selling toys for boys versus girls today, which is analyzed. The site asks “What was your favorite toy growing up?” allowing for a comments section and directs them to a link to a gallery of submitted childhood photos that are dated.
Implications: Asks “what is science saying about the matter?” with speech bubbles encircling summaries of different studies that have examined the relationship of gendered toy marketing to child development. These findings are then consolidated into later text and the site introduces our own study: a link to a survey about one’s childhood consumer experience. The site then asks “what can be done to institute gender neutral marketing?”
Future of toy marketing: We give our main missions of change and provide examples of gender neutral advertisements. We can create a contest here to have readers convert unnecessarily gendered toy products into appealing gender-neutral campaigns. Finally, we provide ways that one can help both as a consumer and as an ad agent/marketing professional.
Contact us, Bibliography, and the White Paper will all be linked through the dashboard that can be seen on every page of the site.
Pledged: MCM, AT
PLEDGE: NS, CE, MS
The narratives of the people we interview are the focus of our project, so our home page should emphasize the primary content of the site. I chose a simple display that presented the most important content of our site from the beginning without hiding it behind another category. A brief horizontal menu lists the categories of the site. Of course, the menus in the sketch are preliminary, as our priorities and categories included in the project may change.
At this point, the preliminary categories listed in the menu are “Introduction,” “Narratives,” “Process,” “Sources,” and “About Us.” A brief description of the categories and the other pages and posts they may contain:
Image content is an aspect of our project of which we are uncertain at this point. The choice of being photographed is for our interview participants to make, not us. As such, whether the images we will use will be personal or impersonal remains to be seen.
Pledged – C. G. P.
